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Choosing Your Vertical Market Focus

When creating a new product, one of the most important strategic decisions a startup can make is selecting the right vertical market to point all development and marketing resources towards.

Sophie Marston

Experienced at helping start-ups figure out their position and messaging in the market, acting as a sounding board and outside advisor to help ideas develop. Experience working with multiple companies ranging from Seed – Series A funding, helping them build credibility with customers, the media and potential investors.