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Tony Hodgson

A long track record in helping companies develop their business and pricing strategies. I also love working with entrepreneurs, people who want to make things happen. I now wish to bring my expertise to young businesses wanting to grow and hope my involvement will help propel them to success.

Personal experience of working both client-side and as a consultant for global organisations. Yet I’m equally comfortable working with SMEs, having started, grown and sold my own business. This has provided me with a solid grounding in sales, marketing, team-building and finance (Qualified accountant).
I offer specific expertise in all aspects of pricing strategy. In addition, I am skilled at strategy development, business planning and business mentoring. I use this experience to help clients grow profitably.

Sectors include: logistics, B2B distribution & services, software and IOT, manufacturing, medical devices, pharmaceuticals, animal health, education, publishing and visitor attractions .

Don’t Just Roll The Dice

How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice.