When creating a new product, one of the most important strategic decisions a startup can make is selecting the right vertical market to point all development and marketing resources towards.
The onboarding experience can be the difference between life and death for your product. Here’s everything we learned about improving it.
Great guide to using communities as a growth engine for startups
A really good metaphorical depiction of what a Minimum Viable Product is and why you should build one instead of going straight into building an all bells and whistles solution.
Good guide to recruiting for startups. Covers the conflict between recruiting quickly and recruiting well. Advocates using your network to find candidates due to increased likelihood of them being a good fit
How to test you’re charging the right amount and at the right frequency. Mostly aimed at B2B Saas.
A highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration.
Great overview video of the key crowdfunding options for startups (donations, Equity or rewards) and a deeper dive into Kickstarter which Thomas used successfully himself.
Comprehensive guide to leveraging network effects to grow startups
Short video describing the key components of a well written investor pitch deck for startups. Lots of real world examples included.