I have spent 35 years within the healthcare industry and am available for full product life cycle marketing an Dd sales functions .
Throughout my career, I have been dedicated to driving sector-agnostic innovation and commercialisation, with a particular focus on technology transfer and knowledge exchange within the Life Science and MedTech domains. My expertise spans a wide range of areas, including RWD with relation to Pharma and DHSC, procurement & healthcare, marketing research & campaigns, product & business development, strategic marketing implementation, sales growth & optimisation, stakeholders’ engagement, cost control & budget administration, CMO compliance, regulatory and compliance expertise, CRM utilisation, and negotiating various routes to achieve maximum outcomes.
In my most recent role as a Business Development Executive and Projects Manager at the University of Leicester, I have successfully collaborated with Innovative Life Science SMEs in the MedTech, FemTech, and Biotech sectors, leading various projects to commercialisation. My work involved facilitating the growth of start-ups and established SMEs, developing processes and support services, and promoting collaborative research programs for marketing and SME support.
I have also had the privilege of working with data companies that provide real-world granular data to the Pharmaceutical Industry using AI-enabled programs, leading to groundbreaking solutions for Healthcare Clinicians and aiding them in making informed decisions. Additionally, I have collaborated on projects involving devices monitoring conditions such as TIA, strokes, menopause, fibroids, and menstrual cycles, providing data to help physicians make evidence-based decisions.
As a Sales and Marketing Strategy Manager at Strides Pharma UK Ltd, I demonstrated my ability to lead teams and optimise brand profitability, achieving significant sales growth within a short timeframe. In addition, as the owner of Tone Consultancy Ltd, I excelled in developing new products and implementing commercialisation strategies for global pharmaceutical companies while managing a team of 10 Healthcare Executives.
My approach to problem-solving involves driving innovation and finding creative solutions to exceed expectations. I thrive in navigating ambiguity and complexity, using my diverse skill set to ask the right questions and analyse situations effectively. Throughout my career, I have been instrumental in fostering diverse thinking, nurturing innovation, and implementing growth strategies to drive success for both clients and organisations.